Havmor Ice Cream is a beloved brand in India, known for its diverse flavors and rich history. This article explores the journey of Havmor Ice Cream, from its humble beginnings to its position as a major player in the Indian ice cream industry. We’ll delve into its history, business expansion, revenue, flavours, plans, marketing tactics, innovations, and the challenges it has faced.
History of Havmor Ice Cream
Havmor Ice Cream was founded in 1944 by Satish Chandra Chona in Karachi, Pakistan, before independent India.
He was an engineer for the British Overseas Airways Corporation (BOAC). After completing his day job, he used to work at his uncle’s restaurant. By working there, he learned ice cream making.
Later on, he moved to Ahmedabad, Gujarat (India). He set his first QSR outlet at Relief Road in 1953, which still exists today. In the 1960s, he changed the brand name from “Have More” to “Havmor”.
Havmor Ice Cream Flavours
Havmor offers a wide variety of flavours in their ice cream, ranging from Mango, Chocolate, Butterscotch, Vanilla, Strawberry, Kesar Pista, and so on.
The company offers ice cream in many forms, such as :
- Cones
- Sticks
- Boxes/Tubs
- Cups
- Sundaes
- Buckets
- Matka
They also offer other kinds of stuff like ice cream shakes (Vanilla, Strawberry, Pineapple, Kesar Pista, Chocolate), cookie cake, chocolate chips, and pastries, etc. They have experimented with different flavours and the final ice cream flavours are listed on their website.
So, your taste buds will say, THANK YOU, for changing the tastes of your mouth.
Havmor and Lotte Group
You might be thinking, why Lotte Group is mentioned in the heading? So, let’s open the mystery behind the connection between Havmor and Lotte Group.
The Chona family was running a combined business of two different niches i.e., food and ice cream. In 1983, they set up their first dine-in restaurant in Baroda.
In 1992, Satish Chona’s son, Pradeep Chona took over the management of the company, managing operations, innovations, and maintaining overall quality.
In 2005, Pradeep Chona’s son, Ankit Chona expanded the ice cream franchise to neighbouring state, Gujarat.
In 2017, the Chona family sold 100% stake in their ice cream brand to a South Korean company – Lotte Group. Now, they are fully focusing on their existing food business HOCCO (House of Chonas Collaborative).
Business Expansion and Revenue
Over the decades, Havmor expanded its operations significantly. Starting as a single ice cream shop, it grew into a robust network of parlors, franchises, and retail outlets.
Havmor Ice Cream also ventured into the production of packaged ice creams, which are now available in supermarkets and convenience stores nationwide. As of the latest reports, Havmor’s revenue figures are impressive, reflecting its strong market presence and consumer trust.
| Profit Before Tax | INR (in Lakhs) |
| FY 2018 -19 | 6,865.86 |
| FY 2019 -20 | 4,405.89 |
| FY 2020 -21 | 654.30 |
| Average Profit of three years | 3,975.35 |
The record of the revenue can be checked by clicking on the credit section.
Future Plans
Looking ahead, Havmor Ice Cream aims to expand its footprint both domestically and internationally. They have captured the domestic market quite a bit, so their main focus is to reach the international markets.
The company plans to increase its production capacity and enhance its distribution network to reach more consumers.
There is also a focus on expanding the product line to include health-conscious options such as low-fat and sugar-free ice creams.
Havmor Marketing
Havmor has employed a variety of marketing tactics to maintain and grow its brand presence. The company uses traditional advertising methods like TV commercials and print ads, as well as modern digital marketing strategies.
Social media campaigns, influencer partnerships, and engaging content help Havmor connect with younger audiences. Seasonal promotions and festive discounts also play a crucial role in boosting sales.
Indian cricketer Hardik Pandya, is the brand ambassador of Havmor Ice Cream or you can say that, he is the official face of Havmor.
New Innovations
To sustain in the market, innovations are mandatory. The company has introduced several new products in its ice cream lineup which include ice cream sandwiches, kulfis, sundaes, cassatta, ice cream shakes, etc. Havmor’s R&D team works on improving product quality and developing new flavours.
New flavours are mentioned on their website, each flavour can be checked out there.
Position in the Indian Ice Cream Industry
Havmor Ice Cream holds a strong position in the Indian ice cream industry. It is one of the top players, competing with other giants like Amul, Vadilal, and Kwality Walls. Havmor’s commitment to quality, innovation, and customer satisfaction has helped it carve out a significant market share.
Its extensive distribution network ensures that Havmor products are available across the country, from metropolitan cities to small towns.
To read more about the position of Havmor ice cream brand in the Indian ice cream industry, you can discover it here.
Challenges Faced by Havmor Ice Cream
Despite its success, Havmor has faced its share of challenges. The ice cream industry is highly competitive, with numerous brands seeking consumer attention.
Maintaining consistent quality and managing supply chain logistics are ongoing challenges. Seasonal demand fluctuations also impact sales, requiring strategic planning and inventory management.
Additionally, rising production costs and fluctuating raw material prices can affect profitability.
Conclusion
Havmor Ice Cream’s journey from a small ice cream shop in Karachi to a leading brand in India is a testament to its dedication to quality and innovation. With a wide range of flavors, strategic marketing, and a focus on new product development, Havmor continues to delight consumers across the country.
As the company looks to the future, it aims to expand its reach and introduce even more exciting products, cementing its position as a beloved ice cream brand.
FAQ
1. Is Havmor an Indian brand?
Yes, Havmor is an Indian ice cream-based company based in Ahmedabad, Gujarat.
2. Is Havmor owned by Lotte?
Lotte Group has 100% of the Havmor’s brand. Lotte Group is a South Korean company to which the Havmor company was sold by the Chona family in 2017.
3. Who is the brand ambassador of Havmor?
Indian cricketer, Hardik Pandya, is the brand ambassador of Havmor.